微博环境中传统媒体的“把关”功能探析
关键词：微博环境；传统媒体；“把关人”；“把关”功能
The Analysis on the Function about Traditional Media’s Gatekeeper in the Environment of Micro-blog
Abstract：Emergence of micro-blog, weakened the “gatekeeper” function of traditional media. This thesis uses research methods, such as comparison analysis, case analysis, and content analysis. First it makes clear of the importance of “gatekeeper” in traditional media at the environment of micro-blog, the rule of traditional media in information integration and interpretation, guiding opinion, and extends influence of media still highlights. Then it summarizes the status and the existing problem of traditional media in micro-blog environment, “impatient”, “old toned”, “money jar”, “dim eyes”, and “laugh faces” all threat the “gatekeeper” of traditional media. This thesis emphasizes on strengthening the “gatekeeper” function of traditional media through putting forward a round news comments system, shifting the concept of traditional “gatekeeper”, distinguishing news from advertising, intensifying the capabilities of integrating and interpreting information, enhancing journalism ethics education of “the gatekeeper”.
Key Words: the environment of micro-blog; traditional media; gatekeeper; gatekeeper function
目 录
摘 要 1
Abstract 1
一、微博环境中传统媒体“把关”功能的重要性 2
（一）有助于增强信息整合，提升信息传播质量 2
（二）有助于强化舆论引导，构建和谐传播环境 3
（三）有助于拓展传播平台，延伸媒介的影响力 3
二、微博环境中传统媒体“把关”功能的现状概述 4
（一）传播主体多元化，但“把关”作用凸显 4
（二）信息冗余复杂，“把关”难度加大 5
（三）“把关”力度不够，导致虚假新闻增多 5
三、微博环境中传统媒体“把关”存在的问题 6
（一）“急性子”，为追求时效而不顾新闻真实 6
（二）“老调子”，为把控受众而不顾受众需求 7
（三）“钱罐子”，为获取财源而不顾本职使命 7
（四）“花眼睛”，为丰富信息而不顾媒体定位 8
（五）“笑面孔”，为迎合受众而不顾社会效益 8
四、微博环境中强化传统媒体“把关”功能的策略 9
（一）健全新闻评议制度，规范传统媒体行为 9
（二）转变传统“把关”观念，践行“受众本位”理念 10
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