试论灾难性报道中媒体责任的缺失以地震为例
关键词：灾难性报道；媒体责任；缺失；雅安地震4133
Discuss the medium' s absence responsibility in disaster resorting ——Take the Ya'an earthquake as an example
Abstract:The Chinese medium has make progress on catastrophes news broadcast when experienced Wen chuan , Yu shu and other catastrophes , however there also have some disparities . This thesis takes the Ya' an earthquake as an example , not only by analysing the example of absence of responsibility in medium reporting like false news appearence , deviate report's direction , absence ration reporting. But state the reason of those behaviours produce medium's lack of responsibility , like using information from uncertain source , pursing hot topic to attract audiences' sight and medium has overnoticed to disaster reporting . By proposing advice and solutions like doing on- the - spot report deeply , controlling report's quality , balancing every aspect influence , displaying human feeling and restoring the reality of disaster , and summarize experience and lessons to make the medium bear their real responsibility in catastrophes reporting .
Key Words: The disaster report; Media responsibility; lack; Ya'an earthquake
目 录
摘 要 1
Abstract 1
一、灾难性新闻报道中媒体责任缺失的表现 2
（一）虚假新闻出现 2
（二）报道方向偏离 2
（三）缺乏理性报道 3
二、灾难性新闻报道中媒体责任缺失的原因 4
（一）使用无可靠来源的信息 4
（二）追求轰动效果 4
（三）对地震灾难反应过度 6
三、如何避免灾难性新闻报道中媒体责任的缺失 6
（一）发出主流声音，深入实地采访报道 6
（二）彰显人文情怀，还原灾难真实情况 7
（三）掌控报道度量，平衡各方面的影响 8
参考文献 10,4133
试论灾难性报道中媒体责任的缺失——以雅安地震为例
四川雅安发生地震灾害后，全国人民的心牵挂着灾区的同胞，社会舆论无不偏向于灾区的信息。然而就在此时作为信息传播媒介的媒体却出现了严重的责任缺失现象，接连不断地报道出地震假新闻、偏离报道方向，缺乏理性的报道方式，甚至把地震灾害作为公关资源，不惜在灾区受灾同胞面前作秀博取关注。当灾难发生时，媒体应如何担负起灾区人民的期望，值得深思。媒体应通过雅安地震报道中的媒体表现，反思如何避免灾难报道中的失责之处。
一、雅安地震新闻报道中媒体责任缺失的表现
（一）虚假新闻出现
“新闻的生命是真实，是新闻从业人员的职业道德底线，假新闻的泛滥，误导社会舆论，干扰社会正常的经济生活，严重损害了媒体的公信力”。 当灾难发生时，灾区的同胞状况。无时无刻牵挂在每个华夏儿女的心里，广大受众希望得到更多关于灾区信息，并及时伸出自己的援助之手，解灾区同胞所急。然而部分媒体却没有担当起自身社会信息传播者的责任，反而做报道出违背新闻的职业道德的虚假报道。
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