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    Acknowledgments  My writing of this thesis has smoothly come to an end, and I hereby would like to extend my sincere gratitude to the following people for their selfless dedication and contribution to my thesis.5701

    My profound gratitude first goes to Associate Prof. Xu Jing, my supervisor, for her constant guidance and encouragement in the process of my writing. She offered me considerable and constructive advice, practical and profound suggestions on the completion of my paper. Just under her careful and patient guidance, I begin to get a clear idea of the paper and fully frame it out.  Without her support and help, the completion of the present thesis is impossible.

    I would like to express my heartfelt gratitude to the teachers who have ever taught me throughout my college years, especially Cao Xia, my British and American Culture course teacher. Her profound knowledge of western cultures led me into the world of culture, and also inspired me to make efforts in English learning. I am also very grateful to all other teachers of the School of Foreign Languages who gave me direct or indirect help during my study in the college.

    I am also grateful to my classmates and roommates for their encouragement, support, comments and wise advice.

    Last, I wish to devote this paper to my parents for their everlasting dedication that they have shown since I was just a little child.

    Abstract
    With the progress of globalization and the development of science & technology, there are more and more intercultural interactions during daily life. However, due to the differences of cultures and customs, people from different countries often suffer from culture shock or collision, which does harm to communication. Politeness is required in all kinds of languages while face theory, as an important part of politeness, has great influence on the communication in daily life.

    China and Western Countries have different views on face due to their different modes of thinking and value systems. In the western countries, Brown and Levinson proposed politeness principle centering on face, including face, face-threatening acts and face saving acts. In China, face is a conception which includes personal identity and social value. In this paper, I will make a comparison of face attitudes between China and Western Countries, then illustrate different behaviors caused by different face values, and offer some suggestions on how to avoid the collision on face, which will be helpful to avoid conflicts during cross-cultural communication.

    The paper falls into six parts. The first part serves as an introduction. The second part aims at analyzing the different characteristics of face values between China and Western Countries. The third part explodes the behaviors in terms of face perception in daily cross-cultural communication. The fourth part probes into the causes of the different face views. The fifth part functions as a conclusion.
    Key Words: face view, cultural differences, cultural exchange
    摘要
    随着全球化的进程和科技的进步,日常的跨文化交流也变得愈发频繁。然而,由于文化习俗的差异,不同文化在交流中会遭遇各种冲突与误解,影响正常的沟通。礼貌,无论在哪种语言中都是不可或缺一部分,而面子论作为礼貌行为的重要部分对人们日常交往有很大的影响。

    中西文化不同的思文模式与价值观导致了中西方对于面子的看法有着很大的差异。西方的Brown和Levinson两位学者提出了以面子观为中心的礼貌理论,包括面子、威胁面子的行为以及面子保全论三个概念。而在中国,面子是个体社会地位与社会价值的总和。本论文通过比较中西方面子观差异,列举中西方人们因面子观差异而产生的不同行为,并解析造成差异的原因而后提出相关的解决办法,了解这些都将有利于避免在跨文化交际中发生冲突。
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