Abstract Euphemism, also called cosmetic word, is not only a social lingual phenomenon，but also a kind of cultural phenomenon。 The politeness principle guides people how to make conversations。  On the basis of the definition and classification of euphemism, this paper firstly attempts to explore the relations of politeness principle and euphemism, and then this paper uses the method of case analysis to analyze the applications of euphemism in business communication under politeness principle。 Finally, it is concluded that the use of euphemism reflects that people follow the politeness principle, which promotes the business communication。 It is contributed to the success of business trade。76732

Key words: politeness principle; euphemism; applications

摘要委婉语是一种语言现象，也是一种文化现象，礼貌原则是会话的指导原则。在委婉语定义和分类的基础上，本文首先阐述委婉语和礼貌原则的关系，然后采用例证法，在礼貌原则视角下探讨委婉语在商务沟通中的应用。最后本文得出结论：英语中委婉语的使用反映了人们遵循了礼貌原则，促进了商务沟通，有助于商品贸易的顺利开展。

毕业论文关键词： 礼貌原则；委婉语；应用

Contents

1。 Introduction 1

2。 Literature Review 1

2。1。 Definition of euphemism 1

2。2。 Classification of euphemism 2

3。 Theoretical framework 3

3。1 Politeness principle 3

4。 Applications of euphemism in business communication under Politeness Principle 5

4。1 Positive euphemism in business communication under politeness principle 6

4。2 Negative euphemism in business communication under politeness principle 10

5。 Conclusion 14

Works Cited 16

1。 Introduction

This paper will analyze the application of euphemism in business communication from the perspective of politeness principle。 As we have more exchanges with foreign people, business communication has become increasingly common。 Business communication is not only related to daily communication, but also more of the trade considerations。 The application of euphemism under politeness principle is very few, and the application of euphemism in business communication is fewer。 The extant research is only limited to the application of euphemism in some daily English。 It’s all about general introduction of features of euphemism and its communicative function。 Few articles deeply study the applications of euphemism in business communication and its practical functions。 This paper will firstly describe the relations between euphemism and politeness principle, and then use examples under politeness principle discuss many applications of euphemism in business communication, such as business trade, business advertisements。 Finally, this paper will clarify roles of politeness principle to the applications through some specific cases of euphemism。论文网

2。 Literature Review 

2。1 Definition of euphemism

Euphemism means the substitution of an agreeable or inoffensive expression for one that may suggest something unpleasant。 Euphemism which is a rhetorical language phenomenon is frequently used, and it becomes a hot research in the field of linguistics。 Euphemism means say good words which are mild or indirect。 Euphemism avoids something too harsh or blunt when referring to something unpleasant or embarrassing。 As a special mode of expression, euphemism has been defined differently in different books。 There are some influential definitions cited as follows: