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[摘要]:徐州，汉高祖刘邦的故乡,是汉代的发源地,在汉文化的形成和发展方面做出了积极贡献。而中国的酒文化与汉文化联系紧密，历史悠久。中国是一个酒文化发源甚早的国家。酒伴随着中国历史的发展融入各个地域，各个民族，与艺术、文学、哲学等相生相息。因此,酒是满足人们精神享受需要的一种“感性商品”。酒与包装，是相互渗透的两个产业。酒的包装体现出了文化特色。购买商品的人们越来越注重产品包装的美观性和民族性。从酒包装上来看，不管是的图案、字体、颜色哪一方面的采用,从体现出包装的文化性这方面来说,就是要注重其民族性。目前人们购买果酒的趋势越来越明显，我选择将果酒的包装作为汉文化传承的载体体现汉族悠久的民俗传统,将汉服的特色元素和汉代特有的云纹运用到包装上，更好地突出徐州汉文化特点。31295
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[毕业论文关键词]:汉文化;酒容器装饰设计;包装设计
Series Chinese cultural packaging design of cocktail
Abstract：Xuzhou, the Han Emperor Liu Bang's hometown, is the birthplace of the Han Dynasty, making a positive contribution to the formation and development of Chinese culture . The Chinese wine culture and the Han culture contact closely and they have a long history. China is a country of wine culture and it originated very early. Along with the Chinese history , wine has developed into various regions, various ethnic groups, relating with art, literature, philosophy and etc. Therefore, wine is a kind of emotional commodity that satisfies people's spirit and needs . Wine and packaging are two mutual penetrated industries. The packaging of wine also reflects the cultural features.People who buy goods are paying more and more attention to the beauty and the national features of the product packaging. In terms of the wine packaging , no matter using what methods such as the pattern, font, color , from the point of the embodiment of the cultural packaging, we need to focus on its national nature. I choose the wine packaging as the carrier of Chinese cultural heritage in order to embody the Han folk tradition,through applying the unique characteristic elements of Hanfu and Han Dynasty moire to packaging so as to highlight the Xuzhou Han culture characteristics.
Keywords：Chinese culture, wine container decoration design, packaging design
目录
摘要 Ⅰ
目录 Ⅲ
第一章前言 5
1.1课题设计的背景与意义 5
1.2国内外果酒包装设计现状及水平 6
1.2.1国外果酒设计现状 6
1.2.2国内果酒设计现状 7
第二章 汉民族文化元素 10
2.1汉民族文化元素内涵 10
2.2汉民族文化元素表现形式 10
2.2.1汉代云气纹 10
2.2.2汉服 12
2.2.3崇尚黑色和红色 14
第三章 汉民族文化元素在酒包装设计中的应用研究 15
3.1包装设计与汉民族文化 15
3.2制定设计方案策略 15
3.3包装的视觉传达设计 16
第四章 鸡尾酒包装系列设计方案 17
4.1标志设计 18
4.2虹鸡尾酒系列包装设计定稿方案设计 19
4.2.1汉文化元素之一:汉服 19
4.2.2汉文化元素之二:云气纹 20
4.3虹鸡尾酒系列包装效果 20
4.4瓶身造型效果图 22
4.5实物模型23
第五章 汉文化元素在酒包装设计中应用的方法及展望 23