摘要当今，电子商务零售企业间的竞争己进化成企业供应链的竞争，互联网的快速发展更是将这种竞争压力推向顶峰。从内部到外部，电子商务零售企业都需要进行变革，而变革的核心则是供应链管理，有效的供应链管理不仅提高了客户满意度，而且为企业节约了供应链成本。本文由相关理论知识、京东商城简介及互联网背景下供应链管理特点分析三部分组成，核心内容是京东商城供应链结构分析、京东商城供应链管理现状及供应链管理特点分析。首先总结互联网的特点，然后通过对京东商城供应链结构的分析，梳理出其供应链的主要环节，并阐述主要环节的现状，最后，前后呼应，总结出供应链管理在互联网背景下的两个特点即大数据和跨界融合。86295
毕业论文关键词：互联网；京东商城；供应链管理

Analysis on Supply Chain Management's Characteristics Under the Background of Internet -- Take Jingdong Mall for An Example

Abstract Nowadays, the competition among retail enterprises of electronic commerce has evolved into the competition of supply chain, and the rapid development of internet further put this competitive pressure to the top。 From internal to external, retail enterprises of electronic commerce need to change, supply chain management is the core of the change, effective supply chain management not only improves customer satisfaction, but also saves the cost of supply chain。 This article is composed of three parts: the related theory knowledge, the Jingdong's introduction and the analysis on supply chain management's characteristics 。The core content is the analysis on the supply chain structure of Jingdong, the current situation of Jingdong's supply chain management and the analysis of supply chain management's characteristics。 Firstly summarizes the characteristics of the Internet, and then by analyzing Jingdong's supply chain structure, sort out the main parts of the supply chain, and expound the main parts' status 。 Finally, echo before and after, summarize the supply chain management's two characteristics under the background of internet are big data and cross-border integration。

Keywords: Internet; Jingdong Mall; Supply Chain Management

目  录

0引言 1

1 互联网经济与供应链管理基本理论 1

1。1 互联网基本理论 1

1。1。1 互联网的概念和特点 1

1。2 互联网经济相关理论 2

1。2。1互联网经济的概念和特点 2

1。3供应链及供应链管理相关理论 2

1。3。1 供应链相关理论 2

1。3。2 供应链管理相关理论 3

2 京东商城概况及其供应链结构分析 4

2。1 京东商城概况 4

2。1。1 公司简介 4

2。1。2 企业文化 5

2。1。3 发展历程 5

2。2 京东商城供应链结构与不同类型企业的对比 6

3互联网背景下供应链管理特点分析——以京东商城为例 9

3。1互联网背景下京东商城供应链管理现状 9

3。1。1京东商城供应采购环节 10

3。1。2京东商城支付售后环节