摘 要:随着智慧旅游的不断发展以及红木越来越受到广泛的关注,文章在分析国内外红木文化的研究现状以及智慧旅游与红木文化传承发展之间的联系后，分析已形成的发展，从旅游目的地，基础设施，旅游吸引物角度分析南通麒麟镇红木文化旅游资源，借助电子商务，资源共享，互联网和智慧管理发现南通麒麟红木文化的发展机遇，从旅游体验，旅游管理，旅游服务，旅游营销角度提出智慧旅游下南通麒麟红木文化的发展策略。发展麒麟红木文化既能顺应智慧旅游的发展，又可带动麒麟当地文化和经济发展。93695

毕业论文关键词：红木文化，智慧旅游，发展，南通麒麟镇

Abstract: With the continuous development of wisdom tourism and the increasing popularity of mahogany, the article analyzes the current situation of research on mahogany culture at home and abroad and the connection between wisdom tourism and the development of mahogany culture, and analyzes the existing development, from the vacation destination, infrastructure, tourist attraction, analyze the development strategy of the unicorn mahogany culture in Nantong。 With the help of e-commerce, resource sharing, Internet and wisdom management, it is found that the development opportunity of Nantong Qilin mahogany culture is from the perspective of tourism experience, tourism management, tourism service and tourism marketing。The development of unicorn mahogany culture can not only conform to the development of wisdom tourism, but also can drive the local culture and economic development of Qilin。

Key words: Mahogany culture, Wisdom of Tourism，development，Qilin Town in Nantong

目 录

1 引言 4

2 南通麒麟红木文化旅游资源开发现状 6

2。1 南通麒麟红木文化优势 6

2。2 南通麒麟红木文化旅游开发现状 9

2。3 南通麒麟红木文化待开发旅游资源分析 9

3 智慧旅游下南通麒麟红木文化发展的机遇 11

3。1 借助电子商务，建立麒麟红木电商城 11

3。2 资源共享，促进麒麟城镇智能化 13

3。3 结合智慧管理，打造麒麟红木文化街区 13

3。4 依托信息网络，建立麒麟红木公共服务平台 14

4 智慧旅游下南通麒麟红木文化发展策略 15

4。1 形成立体交叉的互联网红木文化旅游管理体系 15

4。2 建立统一的智慧麒麟红木营销门户 16

4。3 完善智慧化红木文化的旅游服务设施建设 18

4。4 推出红木文化的智慧旅游体验路线 20

结论 25

参考文献 26