摘要：随着“互联网+”时代潮流的到来，数据化运营渐渐融入到企业的决策管理中。本文主要研究中小企业在如今的环境中，做出的企业转型决策。本文运用了文献调查、理论研究、案例分析等方法，从理论与实践两方对课题进行分析和研究。文中结合了现代互联网相关企业的相关数据，并且进行了具体地归纳、分析与总结，探究影响因素间的相关性。采取建立回归预测分析模型的方法，对中小型企业的运营状况，进行分析与研究，探究其转型策略。运用模型研究了案例企业的实际运营策略，找出不足之处，对运营策略进行评价分析，提出可行建议。最后对文章的观点进行总结，并提出研究展望。

关键词：“互联网+”；数据化运营；回归预测；回归分析

Research on the Operation Strategy of Modern Enterprise Data Based on "Internet——Case - based Operation Analysis Based on Regression Model

Abstract：With this "Internet +" era of the arrival of data operations gradual into the business decision-making management. This paper focused on the current business in today's environment, to make the business transformation decision. Operational literature survey, theoretical research, Case analysis method, from the theory and practice of two aspects of the subject analysis and research.For the combination of modern Internet related materials related, specifically summarized, analysis and synthesis, to reveal its linkage. In this paper, the regression analysis Model is established, and the operation status of small and medium-sized enterprises is analyzed and studied, and the transition strategy is explored. And then the actual operation of the case business strategy to make an assessment of pre-evaluation, to identify deficiencies and Put forward more recommended recommendations. Finally, summarize the views of the article, and explore the subject of research.

Key words: "Internet +", data operations, regression prediction, regression analysis

目录

0引言 1

1.企业数据化运营背景分析 2

1.1研究背景 2

1.2研究目标 2

1.3研究意义 2

1.4研究内容 3

2.国内外研究现状 4

2.1国内研究现状 4

2.2国外研究现状 5

2.3述评 6

3.“互联网+”环境下企业数据化运营现状及分析 6

3.1“互联网+”下企业数据化运营内涵 6

3.2“互联网+”下企业数据化运营状况分析 7

3.3“互联网+”下企业数据化运营面临的困难 8

4.“互联网+”环境下的企业运营回归分析模型构建 9

4.1回归分析预测模型方法介绍 9

4.2模型构建的注意点与相关概念 9

4.3回归分析预模型的步骤 10

5.回归分析模型分析预测斯派特光电销售数据 15

5.1斯派特光电发展现状 15

5.2回归分析预测 17

6.结论与展望