摘要：伴随互联网技术的发展和智能手机的普及，旅游类APP成为了人们实现智慧旅游的重要工具，旅游类APP用户的持续使用意愿是推动智慧旅游发展的关键所在。本文在技术接受模型（TAM）和期望确认理论（ECT）的基础上运用结构方程模型（SEM）构建了旅游类APP用户持续使用意愿影响因素模型，通过对304个样本的实证研究表明，期望确认程度显著正向影响感知有用性和感知娱乐性，感知有用性和感知娱乐性显著正向影响持续使用意愿，社会影响在感知有用性、感知风险性与持续使用意愿之间起到调节作用。最后根据结论向旅游类APP运营商提出了加强落地合作、扩展社交功能、打造样板客户等建议。

关键词:旅游类APP；持续使用意愿；期望确认理论；社会影响

The analysis towards the sort of tourism APP users’ continuance intention influencing factors

Abstract：With the development of Internet technology and the popularity of Smart phones, tourism APP had become an important tool for people to achieve intelligent tourism. Tourism APP users’ continuance intention is the key to promote the  intelligent tourism. Based on the technical acceptance model (TAM) and expectation confirmation theory (ECT), this paper constructs the model of influencing factors to continuance intention of tourism users by using structural equation model (SEM).Through the empirical research of 304 samples, The degree of expectation confirmation has significantly positive impact on perceived usefulness and perceived recreation, perceived usefulness and perceived recreation significantly affect the continuance intention, Social influence plays a regulatory role in perceived usefulness, perceived risk and continuance intention. Finally, according to the conclusion to provide for the tourism APP operators some suggestions such strengthen the landing cooperation, expand social functions, build model customers and so on.

Key words: tourism APP; continuance intention; Expectation confirmation theory; social influence

目 录

0引言 1

1相关理论基础 2

1.1技术接受模型 2

1.2期望确认理论 2

2研究假设与理论模型 3

2.1期望确认程度及相关假设 3

2.2感知易用性及相关假设 4

2.3感知有用性及相关假设 4

2.4感知风险性及相关假设 4

2.5感知娱乐性及相关假设 5

2.6社会影响及相关假设 6

3问卷设计与数据收集 7

3.1问卷设计 7

3.2数据收集 9

4数据分析与讨论 9

4.1描述性统计分析 9

4.2信度效度分析 11

4.3模型拟合度检验 13

4.4假设路径检验 15

4.5调节作用检验 16

4.6结果讨论 17

5启示与建议 18

结论与展望 20

致谢 21

参考文献 22

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