摘要：随着高等学校毕业生逐年增加，大学生在就业市场所面临的竞争日益激烈。当大学生面对这突如其来的压力和竞争时会表现出紧张和不知所措，加上毕业生就业期望高以及就业现状的不了解，以至于在就业过程中问题十分突出。在这庞大的就业人群中，问题突出的人群不在少数，他（她）们在就业的过程中败下阵来。所以，通过研究大学生的就业营销策略，找出其中的可采纳、推广的营销策略，从而让我们大学毕业生在就业过程中能够制定一系列合理的就业市场营销策略，提高就业竞争力，让我们大学生能够在国家发展进步中发挥更多的作用。

所以，本篇文章将基于目前的存在问题，着重从我们即将就业的大学毕业生的角度出发，研究和分析现在的大学毕业生在就业过程中所采用的市场营销策略，为大学毕业生就业过程中遇见的问题提供一些解决的策略。67320

关键词：大学生  就业  竞争  营销策略  

Study on the employment marketing strategy of Contemporary College Students

Abstract：Along with high school graduates increased year by year,the students are facing the increasingly fierce competition in the job market.students will show tension and at a loss when face the sudden pressure and competition.Morever students have a high employment expectations and do not understand the employment situation , the employmen problem is very prominent. In this huge employment crowd, the problem of prominent crowd is not a few, he (she) in the process of employment defeat. Therefore, research marketing strategy of college students to identify the adoption and promotion of the marketing strategy, so that we can develop a series of college graduates employment and reasonable marketing strategies in the process of employment, improve the employment competitiveness of college students, so that we can play a greater role in national development and progress.Therefore, this article will be based on the current existing problems, mainly from the perspective of our university graduates employment of marketing strategy research and analysis of today's college graduates in the employment process, provide some solutions to meet the process of college graduates employment problem.

Key words: college student  employment   competition  marketing strategy

目录

一、绪论 6

（一） 选题背景 6

1.大学生就业现状 6

2.大学生就业的实质 6

（二）选题目的和意义 7

1.选题目的 7

2.选题意义 7

（三）研究的思路和方法 8

1.研究思路 8

2.研究方法 8

二、研究相关的理论介绍 9

（一）市场营销 9

（二）营销策略 9

（三）STP理论 9

（四）4P理论 9

（四）PEST分析 10

三、大学生就业发展历程 11

（一）统包统分阶段 11

（二）包分配和自主选择结合阶段 11

（三）以市场为主导的自主就业阶段 11

四、就业的环境分析