黄金国际项目投资的风险与对策
本文先介绍了房地产投资所处的背景、目的及意义，后面以黄金国际项目为例，采用查阅文献、定性与定量分析方法进行了房地产项目投资风险研究，投资阶段利用敏感性的分析，建设阶段利用层次法，销售阶段利用盈亏平衡法，研究结果显示房地产投资是一个复杂、高风险的过程，受各方面因素的影响，结果表明我们需要加强房地产项目的管理及可行性研究，根据探究结果，提出降低投资风险的对策意见。通过例证研究，将理论用于实践当中，使存在的风险和对策更加切合实际，希望对其他项目有参考和借鉴作用。
毕业论文关键词：房地产项目，房地产投资，风险分析，对策
Abstract
Along with social economy development, the market economy system more and more perfect, investment activities also become active, throughout all aspects of social life, because of such a background, the industrial structure of our country also has the big change, the tertiary industry accounted for proportion is more and more. Since China's accession to the WTO, people's living standards gradually improved, the housing requirements are also increasing, so the real estate industry towards the direction of healthy and stable development, nowadays, is the supporting industry of economic progress, the investment proportion is far beyond our expectation . However, because of the long investment cycle, large investment turnover, fixed position and difficulty in real estate investment, the investment of real estate is very high risk . Real estate development set a comprehensive, professional, technical difficulty, the link of economic activities, any link problems will lead to investment failure. In particular, in recent years, a large number of vacant rooms, shelved projects, some Real Estate Company bankruptcy and other negative imagine, more requires us to invest in risk analysis. How to evaluate and judge so much risk, and effectively avoid these risks is the problem that real estate practitioners need to solve now.
Firstly, this paper introduces the background, purpose and significance of real estate investment, behind gold international project as an example, by means of consulting literature, qualitative and quantitative analysis methods to the research on the investment risk of real estate project. Investment stage using sensitivity analysis, construction phase by using hierarchical method, using the method of breakeven sales stage. The research results show real estate investment is a complex, high-risk process, the influence of various factors, results showed that we need to strengthen the management and feasibility research of the real estate project, according to the research result, put forward reduce investment risk countermeasures and suggestions. Through the case study, the theory is used in practice, the risk and countermeasure are more practical, and it is hoped to have reference and reference to other projects.
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