中国旅游电子商务发展的对策研究
毕业论文关键词： 旅游电子商务 优势 问题 对策
China's tourism electronic commerce countermeasure research
Abstract: As a sunrise industry of tourism has been growing trends after into the technical elements of the new e-commerce, tourism electronic commerce is the inevitable choice tourism industry after the development of the tourism development toward modernization. This paper studies the countermeasures of development of China's tourism electronic commerce is the theme of the analysis. First of all, from the current situation of the development of global tourism, domestic tourism, as well as the modern information technology development in three angles describe the background of the tourism electronic commerce, show the tourism electronic commerce development the good market environment; And then simply describes the related concepts of tourism e-commerce. The last big space analysis our country tourism electronic commerce development advantages, problems, and how to better develop tourism electronic commerce initiatives. Tourism enterprises should grasp the good electronic commerce to promote the further development of the tourism electronic commerce development opportunity, in perfect domestic tourism development at the same time, strive to develop foreign development platform.
Key Words： Tourism e-commerce, advantages, problems, countermeasures
目录
一、引言 1
(一)选题背景 1
（二）文献综述 2
二、旅游电子商务 相关基本概念 3
（一）电子商务的概念 3
(二) 旅游电子商务的概念以及特点 4
三、旅游电子商务的发展现状 5
（一）我国旅游电子商务发展的基本现状 5
（二）旅游电子商务的影响力 7
四、旅游电子商务发展过程存在的问题 11
（一）旅游电子商务服务针对性不足 11
（二）东西地区的旅游电子商务发展差距大 12
（三）新型旅游电子商务网站有待完善 12
（四）消费群体及发展形式单一 13
（五）交易安全存在隐患 14
（优尔）保障旅游电子商务的法律法规不健全 14
（七）受到传统观念的束缚 14
五、我国旅游电子商务发展的对策 15
（一）建立具有个性化的专业网站 15
（二）政府协调中西部旅游电子商务的发展 15
（三）借鉴国外营销模式的长处 15
（四）构建旅游电子商务安全支付平台 16
（五）完善保障旅游电子商务的法律法规 16
（优尔）转变消费者传统的消费观念 17
（七）旅游企业要加强资本资源的整合 17