摘要：我国会展业正处于快速发展的时期,不仅产生可观的经济效益,同时也对科技信息的传播起了巨大的作用。然而，我国的会展业起步较晚，相较于发达国家来说，虽然取得了一定的成绩，但仍然还存在着很多的不足。回顾中国本土举办的各类展会可以发现，还处于发展初期的中国会展业遇到了很多的问题和挑战。因此使中国会展业的潜在作用力得以被挖掘使用就成了增强其在国际地位中竞争力的重要因素。本研究将会展活动对不同年龄的参展企业传播科技信息的作用进行分析，旨在通过调研数据找到其中存在的潜在联系并为会展组织者以及参与会展的企业提供有效的依据，以期为企业组织和参与会展活动提供参考。本次研究通过对会展现场的参展企业进行问卷调查，并对所获得的数据通过SPSS软件进行信度分析、单因素方差分析、交叉分析以及最小显著性差异法分析，从而使得分析结果更具有科学性、可靠性以及精确性。47264

毕业论文关键词：会展活动；参展企业；年龄分析

The Analysis of Exhibition spreading science and technology information on the firm age

Abstract: Exhibition industry developed rapidly in china，not only can generate considerable economic benefits, but also played a huge role in the spread of science and technology information, so the exhibition industry becomes more and more important for people. While China's exhibition industry started relatively late, compared with the developed countries of the exhibition industry, although some achievements have been made, but there are still many deficiencies. So searching and making use of the potential force of China's exhibition industry will become one of the most important factors to enhance its competitiveness in the international status. This study aimed to provide an effective basis about the potential links between the asset scale of exhibitor and the influence of the exhibition on its PR for exhibitors and organizers and to make them focus on the importance and potential force of expanding the influence of exhibitions. Through the questionnaires of the exhibitors at exhibitions, we analyzed the collected data of them. What’s more, SPSS software was used to analyze the data through Reliability analysis, One-Way ANOVA analysis, Cross-analysis and Least Significant Difference analysis in order to make the results of the survey more scientific, more reliable and more accurate.

Key Words: Exhibition ；exhibitors ；Enterprise age analysis

目 录

引 言 1

一、绪论 2

（一） 研究背景和意义 2

1. 课题的研究背景 2

2. 课题的研究意义 3

（二） 研究的现状和发展趋势 3

1. 课题的研究现状 3

2. 课题的研究发展趋势 4

二、会展活动传播科技信息的企业年龄分析的调查问卷 4

（一） 调查方法 4

（二） 数据分析方法 4

1. 信度分析 5

2. 单因素方差分析(One-Way ANOVA) 5

3. 交叉分析 5

4. 最小显著性差异法(LSD) 6

（三） 样本分布 6

（四） 分析报告 7

1. 会展活动对不同年龄企业传播科技信息的单因素方差分析