大学生互联网金融理财影响因素调查分析
Abstract: Internet financial has appeared since “class balance treasure” wealth management products, sought after by people, but also gets the favorite college students the special financial group. With the development of e-commerce, college students, is an important electronic commerce market, they have become the main force of electronic commerce, at the same time, is also emerging Internet competing for the development of financial market, they have used the Internet for personal financial services. But, at present due to China's Internet financial just started, the Internet market environment is not standard, some Internet financial enterprises appear constantly run phenomenon, serious influence the development of the Internet financial market, also affects people's financial confidence. College students as a special group, this paper takes Hangzhou Internet financial services products condition of college students as the research object, through questionnaire to explore the factors affecting the choice of college students' Internet financial services products. Empirical analysis of the Internet financial services products risk factors and general college students the choice of the Internet financial products, and the influence factors of its developed put forward relevant Suggestions and opinions, to help college students' correct understanding Internet financial risk influence factors, rational choice of the Internet financial services products and choose Internet financial services product suggestion is put forward.
毕业论文关键字：互联网金融 ；理财产品；影响因素；理财风险 Key words: Internet financial; Wealth management products; Influencing factors; Financial risk
目录
摘要..2
1绪论.4
1.1研究背景和意义..4
1.1.1研究背景4
1.1.2研究意义4
1.2研究内容..5
1.3研究方法..6
1.4技术路线..6
1.5本文创新点.7
2文献综述..8
2.1大学生金融理财现状研究综述..8
2.2互联网金融理财风险因素相关研究综述.8
2.3互联网金融理财中大学生心理和行为研究9
2.4研究存在的不足10
3大学生互联网金融理财影响因素分析与假设..10
3.1互联网金融的内涵界定10
3.2移动社交媒体信息传播有效性影响因素..11
3.3互联网金融理财产品收益因素的影响12
3.4互联网金融理财产品流动性类型..12
3.5互联网金融风险性影响因素.12
3.6互联网金融的技术安全和市场监管的因素.13
3.7大学收入水平对互联网金融理财产品13
4大学生互联网金融理财现状调查与实证分析..13