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摘要：现阶段建筑市场中，招投标成为了施工企业获得施工任务的主要方式。本文从投标人——施工企业的角度出发，用定性与定量分析相结合的方法研究工程项目投标策略问题。
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在综述了招投标有关理论基础及一般程序之后，提出了要分析的投标决策关键点，并重点研究了投标机会决策与投标报价决策。提出了具体的基于投标机会决策的策略，建立了多因素模糊综合评判的投标机会决策模型；针对使用较为广泛的评标办法——综合评分法，建立了该种评标体系下的投标报价决策模型。通过两个投标决策实例验证了所建模型的可操作性和正确性。同时对投标文件中技术标中的技术方案和管理方案进行了策略分析，指出要充分利用自身优势，编制具有竞争力的技术管理方案。20142
最后不可忽视的是评标定标阶段的合同谈判和风险管理的策略分析，只有在谈判过程中抓住业主的心理，结合自身优势与一定的技巧，一定能达到中标的目的。
毕业论文关键词： 投标机会决策；投标报价决策；模糊综合评价；博弈论
The study of project Bidding Strategies for Construction Enterprise
Abstract: At this stage in the construction market, bidding becomes the main mode of obtaining business activities for construction enterprise. This article tries to research projects bidding strategy using combination of qualitative and quantitative analysis method from the the perspective of bidders-construction enterprises.
After literature review of related theoretical basis and general procedure, the thesis proposes the bidding decision point, and focuses on tendering opportunity decision and tendering price decision. The thesis puts forward specific strategies based on tendering opportunity decision, and suggests a multi-factors model that on the basis of fussy appraisal, Upon the analysis of before, it gives the fussy appraisal model which solving the problem of tendering opportunity. And then builds a model on the basis of game theory that solving the problem of tendering price, the model are responsible to the types of tendering appraisal system, and analyzes the legitimacy and practicable of the models through two examples. The same time, strategies of the technical bid including technical plan and management program are analyzed, pointing out that to make full use of their advantages, making preparations of competitive technical management program.
Finally, contract negotiation in the bid evaluation selection stage and risk management can not be ignored. Only to seize the owner's psychological in the negotiation process, with its own advantages and certain skills, bidder will achieve the goal.
KeyWords: Tendering Opportunity Decision; Tendering Price Decision; Fussy Appraisal; Game Theory
目 录
1 绪论 1
1.1 选题背景 1
1.2 研究意义 1
1.3 本文研究内容 2
2 工程项目招投标相关理论综述 3
2.1 招标投标基本概念 3
2.2 招投标一般程序 3
2.3 招投标基本原则 6
2.4 投标策略与决策的相关概念 7
2.4.1 投标策略与决策的关系 7
2.4.2 投标决策关键点分析 8
3 工程项目投标机会决策分析 11
3.1 基于投标机会决策的策略分析 11
3.1.1 投标项目分析 11
3.1.2 投标人的自我评价 12
3.1.3 业主实力与招标文件分析 12
3.1.4 竞争对手条件分析 13
3.2 投标机会决策模型的建立及应用 14
3.2.1 模糊综合评价原理 14