摘    要    我国的健身市场进入快速发展期，健身行业呈现爆发式增长，随着消费者消费观念的转变和市场竞争的加剧，顾客满意度研究被越来越多的学者和经营者关注。人民对身体健康的标准也越来越高使得更多人愿意将体育纳入自己的生活。我国的健身市场，目前在全世界来看还是处于快速发展的初级阶段，而相当部分的会所陷入恶性低价竞争的原因，是由于缺乏统一的行业标准，业务的专业性和健身行业的管理能力欠缺，盈利方式在一定程度上过于单一，追求盲目快速扩张，综合性健身会所在这一时期保持着稳健成长。本调查研究通过对数据的统计分析，能够使得杭州菲力伟健身俱乐部全面了解客户需求，提升消费竞争力，扩大体育健身消费市场，对提升消费者满意程度等具有重要意义。本着追求客户全过程满意信赖的高度去理解消费者需求，从而提升专业服务水平。89442

毕业论文关键词：健身市场；消费者需求；专业水平

Fitness market into the rapid development in our country, the fitness industry presents the explosive growth, with the transformation of consumer consumption idea and market competition intensified, customer satisfaction research is more and more scholars and managers。 People's quality of life is more and more high, people's spiritual and cultural needs more exuberant, the vast majority of people for health standards is becoming more and more high, more people are willing to bring sports into their lives。 Fitness market in China is still at the early stage of rapid development, lack of unified industry standards, professional level and management level is low, profit model of the single, caused quite a part of the club into a vicious price competition。 The rapid expansion of a comprehensive fitness, do not pursue blindly will continue to grow steadily during this period。 Through the statistical analysis of data, the study is to investigate to Hangzhou Philip fitness club a comprehensive understanding of customer needs, enhance competitiveness of the consumption, expand the sports consumer market, is of great significance to improveconsumer satisfaction, etc。 In line with the pursuit of customer satisfaction with the whole process of the height of the trust to understand consumer demand, so as to enhance the level of professional services。源Q于W优E尔A论S文R网wwW.yOueRw.com 原文+QQ75201,8766

Keywords: development of the industry; Consumer; Professional level

目    录

摘    要 4

一、引言 6

二、前言 6

（一）研究背景 6

（二）研究意义 6

（三）国内外现状 7

1。相关概念 7

2。国内研究现状 7

3。国外研究现状 8

三、研究对象及研究方法 9

（一）研究对象 9

（二）研究方法 10

四、研究结果与分析 10

（一）健身俱乐部连锁经营模式来自优Y尔L论W文Q网wWw.YouERw.com 加QQ7520~18766 的特征 10

（二）杭州市菲力伟健身俱乐部连锁经营现状及存在问题 11

1。菲力伟健身俱乐部连锁经营现状 11

2。菲力伟健身俱乐部连锁经营中存在的问题