摘要本研究通过文献资料法、问卷调查法、专家访谈法、实地考察法、逻辑分析法、数理统计法，对杭州市江干区健身俱乐部的发展现状进行调查分析。调查结果显示，杭州市江干区健身俱乐部的规模一般，规模较大的健身房较少，且健身房教练员与会员的男女比例失衡；江干区健身房开设的健身课程较为单一，且健身服务不全面；消费者收入一般且运动消费较少，健身房的教练员有专业证书的人较少，且参加专业培训的人也较少。针对以上现象，本研究提出相应的策略：江干区健身房应该多开始多元化的健身项目多增加一些有特色的健身设施，健全完善配套服务和服务设施来增加自身的吸引力。开展一些优惠活动来完善成员的结构，并且做好相关服务来提升满意度。定期对教练进行培训和技能考核，对于考核不及格的教练可以给予处罚以提高教练员整体素质。89550

毕业论文关键词：江干区； 健身俱乐部

Abstract   This study through the literature data method, questionnaire survey method, expert interview method, on-the-spot investigation method, logical analysis, mathematical statistics, investigation and analysis of the development status of Hangzhou city of Jianggan District fitness club。 The survey results show that the scale of Hangzhou City, Jianggan District fitness club, large and small scale of the gym, gym and coaches a member of the imbalance between men and women; Jianggan District gym fitness course offered is relatively single, and fitness services are not comprehensive; consumer income and general sports consumption is less, the gym coaches have professional certificates of people less, and to participate in professional training are also less。 In view of the above phenomenon, this study Put forward the corresponding strategies: the Jianggan District gymnasium should began to persify the fitness project more unique fitness facilities, perfect supporting services and facilities to increase their appeal。 The structure to carry out some preferential activities to improve the members, and make relevant services to improve satisfaction。 Regular training and skills assessment for the coach, for examination the coach can fail to give punishment to improve the overall quality of the coaches。

Key words: Jianggan District；Fitness Club

目录

前言 3

1 研究目的与意义 4

1。1 研究目的 4

1。2 研究意义 4

2 研究对象和研究方法 4

2。1 研究对象 4

2。2 研究方法 4

2。2。1文献资料法 4

2。2。2问卷调查法 4

2。2。3专家访谈法 5

2。2。4实地考察法 5

2。2。5数理统计法 5

3 结果与分析 5

3。1 江干区健身源Q于W优E尔A论S文R网wwW.yOueRw.com 原文+QQ75201,8766 俱乐部基本情况分析 5

3。1。1 健身俱乐部的场地设施 5

3。1。2 健身俱乐部开设项目与服务内容 6

3。1。3 健身俱乐部课程设置情况 7

3。2 江干区健身俱乐部会员情况分析 8

3。2。1 健身会员的性别、年龄、学历情况