摘要 随着国家和城市的现代化进步与发展，人们对休闲娱乐愈发关注与重视。休闲垂钓作为一项易上手、耗时多、投入少的有氧运动，并根据垂钓经验的积累，还可以收获一些渔产品。休闲垂钓的潜力相当巨大，是一种非常好的休闲活动。本文对下沙沿江居民的休闲垂钓行为进行了细致分析，通过偶遇调查的方式，对垂钓者的频次和时间长度、年垂钓获量情况、地域选择、垂钓者的渔具和饵料的情况、垂钓者的动机、垂钓者消费意愿情况等进行了解。总结目前下沙沿江垂钓中出现的问题主要是垂钓鱼类品种单一，垂钓旅游业引发生态污染，经营管理水平和服务质低下，缺乏有效的市场营销观念。并在基础上，提出了下沙沿江垂钓发展的建议：增加成鱼的花色品种，打造下沙沿江垂钓旅游业品牌，垂钓旅游与其他相关旅游相结合，创造垂钓发展的良好环境，建设一支高素质的从业人员队伍，通过各种类型的钓鱼比赛促进垂钓运动的发展等。85338

毕业论文关键词： 休闲垂钓； 调查； 下沙沿江

Abstract

With the modernization progress and the development of countries and cities, entertainment and more and more attention。 Recreational fishing as an easy-to-use, less time-consuming and more aerobic exercise, and according to the fishing experience, can also gain some fish。 Recreational fishing potential is huge, is a kind of very good leisure activities。 In this paper, the developing zone along the Yangtze river has carried on the detailed analysis of the behavior of the residents' leisure fishing, by means of encounter survey frequency and length of fishermen, fishing is in situation, regional selection, anglers fishing tackle and bait, anglers motives, anglers of simple consumer willingness to understand。 Summary of the problems existing in Xiasha fishing along the river at present is mainly single fishing fish species, fishing tourism ecological pollution, low operation management level and service quality, lack of effective market marketing concept。 And on the basis, this paper puts forward Suggestions for the development of Xiasha fishing along the river: increase fish breed of design and color, creating Xiasha fishing along the river tourism brand, fishing and other related tourism, combining to create a good environment for the development of the fishing, building a high-quality staff team, through a variety of types of fishing game promote the development of fishing movement, etc。

Keyword：Enjoy Fishing； investigate； Xiasha along the river；

目录

摘要 1

1 引言 5

2 休闲垂钓相关理论 5

    2。1休闲垂钓活动的特点 5

    2。2休闲垂钓者的情况 6

    2。2。1休闲垂钓者的垂钓动机 6

    2。2。2休闲垂钓者的社会层次 6

    2。3休闲垂钓环境 7

    2。4休闲垂钓存在的问题 7

    2。5休闲垂钓的政策法律情况 7

3 研究设计 7

3。1研究对象与方法 7

3。2研究内容与框架 8

4 调查结果与分析 8

4。1下沙沿江垂钓者垂钓的频次和时间长度分析