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摘要：《红楼梦》是一部具有高度思想性和艺术性的伟大作品，在其印刷本刚刚流行20多年的时候，北京城就流传着这样的民谚：“开谈不说红楼梦，读尽诗书也枉然。”它是一座中国传统文化资源的宝库。针对《红楼梦》文化资源的开发大致经历了萌芽期、多元化探索期、产业化时期三个阶段，在开发和利用过程中，从单一的小说文本逐渐改编为并戏曲、话剧、电影、电视、连环画等多种艺术样式，甚至拓展到了旅游、饮食等多个领域；《红楼梦》文化资源的开发和利用为我们探索传统文化资源的产业化之道积累了宝贵经验，提供了诸多启示，比如传统文化资源是源头活水，要重视保护，开发要适应时代需要，挖掘红楼梦的品牌价值等等；在《红楼梦》的开发利用过程中还存在一些不足之处，比如没有形成产业链，没有注重衍生品开发，没有做到规模化等；结合实际和自己的想法提出了《红楼梦》开发利用的一些建议：走产业化路线，加强宣传广告力度，走品牌路线，走规模化路线，希望通过本文的研究能为《红楼梦》文化资源的进一步开发做出贡献。21923
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毕业论文关键词： 红楼梦；文化资源；开发；利用
The development and utilization of traditional cultural resources
——In a dream of red mansions, for example
Abstract: “a dream of red mansions” is a highly ideological content and great artistic work. Just for the printed on its popular more than 20 years, the Beijing city is circulating this proverb: "open talk not A Dream of Red Mansions, reading literature is also in vain." It is the wealth of the Chinese traditional cultural resources.
This article mainly refers to the research of the three development phases about “A Dream of Red Mansions”：the bud, persified exploration phase, industrialization period. From a single novel text and gradually adapted into opera, drama, film, television, comics and various art styles, even to the tourism, food and other fields. The development and utilization of “A Dream of Red Mansions” provide accumulated valuable experience and many inspirations for us to explore traditional culture the way of the industrialization, such as the resources of traditional culture is the origin, to pay attention to protection and development to meet the needs of era, and explore the brand values of a dream of “A Dream of Red Mansions”, etc. There are still some disadvantages exist In the process of the development and utilization of “A Dream of Red Mansions”, such as not formed the industrial chain, did not pay attention to development of derivatives, do not scale, etc. Combined with the actual and my ideas, I put forward some Suggestions of exploitation and utilization of “A Dream of Red Mansions”: takes industrialization course, strengthen publicity, brand route, and taking the scale line. I hope that through this article research to contribute to the further development of cultural resources for “A Dream of Red Mansions” .
Key words: A Dream of Red Mansions; cultural resource; development; utilization
目录
一、引言 1
二、《红楼梦》文化资源的开发历程2
（一）萌芽期 2
（二）多元化探索期 2
（三）产业化时期 5
三、《红楼梦》文化资源开发利用中可取的经验8
（一）传统文化资源是源头活水，要重视保护 8
（二）开发要适应时代的需要 8
（三）挖掘红楼梦的品牌价值 9
四、《红楼梦》文化资源开发利用中的不足11
（一）没有形成产业链 11
（二）没有注重衍生品开发 11
（三）没有做到规模化 12
五、对《红楼梦》文化资源开发利用的建议 13
（一）加强产品整合，形成产业链13