摘 要:微博时代,报纸媒体的发展面临着重大的挑战。由于微博在传播上占有很大的优势,其对传统媒体的新闻制作以及在传播方式上带来的影响也日益显著,为报纸业的发展形成了前所未有的冲击和挑战。与微博相比,传统报纸媒体在时效性、互动性、传播内容、传播范围等方面都有着不可忽略的劣势。但同时,报纸媒体也有微博所不具备的多年积淀下来的诸多优点,这些优点可以使得报纸媒体冲破微博的层层包围,获得新生。毕业论文主要利用报纸媒体自身优势进行分析,从传承公信力和影响力、坚持独家深入报道、巧用政策和资源优势、转变传统纸媒形象、推进多媒体整合传播五个方面来阐述报纸的突围之道。5003
关键词:微博时代;报纸;应对策略
Coping Strategy of Newspaper in Microblog Age
Abstract: In the microblog age, newspaper media is faced with significant challenges. With its great advantages in transmission, microblog has greater influence on the news execution and transmission methods of traditional media and brings unprecedented impact and challenge for the development of newspaper industry. Compared with microblog, traditional newspaper media has unavoidable disadvantages in its timeliness, interactivity, transmission contents and range. But in the mean time, newspaper has many strong points accumulated after years of developing that microblog does not have. The strong points can help newspaper media to get through the close siege of microblog to get new life. This paper analyzes the advantages of newspaper and illustrates its breakthrough methods from the following aspects: inheriting credibility and influence, adhering to exclusive in-depth reports, taking advantage of policies and resources, transforming traditional image and promoting transmission of multimedia integration.
Key Words: Micro-blog Era; Newspaper; Coping strategy
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