探析网络时代科技新闻的传播策略
关键词：网络；科技新闻；传播;毕业论文
Communication Strategy of Science and Technology News in Network Era
Abstract: The appearance of new medium and the development of internet offered a better platform and carrier for the spread of science and technology news. In the current network-transmission, the proportion of science and technology news report is quite small, the audience group is unitary and the reports in this area are in a tendency of vulgarization, spreading false news and so on, which has affected the dissemination of science and technology news. This article aims at analyzing the dilemma and causes of the problems in dissemination of science news spread. To solve the problems, strategies are proposed as follows: paying attention to communication skills, improving the proportion of science news, communication, and training highly professional technology journalist, and improving the employees’ scientific literacy. These all aim to solve scientific news dissemination problems in the network era, and at the same time, these strategies help realize the science and technology policy.
Key Words: Network; Science in the news; Spread
目 录
摘 要 1
Abstract. 1
一、科技新闻传播的概述 1
（一）科技新闻的含义及特点 1
（二）网络时代科技新闻传播的重要意义 2
二、科技新闻在网络传播中面临的困境 2
（一）网络传播中科技新闻比例偏低 3
（二）科技新闻固定受众群较为单一 3
（三）网络科技新闻趋向快餐化和媚俗化 4
（四）网络中存在虚假科技新闻的现象 4
三、科技新闻在网络传播中产生困境的原因 5
（一）部分科技新闻实用性低 5
（二）网络受众科学素养有待提高 5
（三）缺乏科技新闻专业人才 6
四、科技新闻在网络中的传播策略 7
（一）讲究科技新闻的报道策略 7
（二）采用分众化传播的方式 7
（三）提高媒体和网络从业人员的素质 8
参考文献 10
探析网络时代科技新闻的传播策略
一、科技新闻传播的概述
（一）科技新闻的含义及特点
“科技新闻就是科学技术领域里新近发生的事实的报道。所谓科技事实既可以是科技成果及其推广应用，可以是和国家的科技政策，也可以是科技工作者的成就、科技界的活动。这些科技事实经过媒体的报道、传播，才成为了科技新闻。”
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