摘要：微信作为一种新兴的即时通讯软件，为人们获取信息的方式提供了更多的选择。而微信广告作为近年来新兴的广告形式，大有崛起之势。微信已经拥有了6亿的庞大用户，这个群体所产生的能量同样是无比庞大的。本文从微信广告的发展历史入手，通过一系列案例分析微信广告的营销价值及其营销方式，揭示微信广告目前存在的困境，并对微信广告未来的走向和趋势提出自己的看法与见解。70267

毕业论文关键词：微信，微信广告，营销方式

Abstract: Wechat provides more choices for people to obtain information as new instant messaging software. And Wechat advertising has great rise of the potential as a new form of advertising in recent years. Wechat already has owned six billion users. The business opportunity produced by this group is very large. In this paper, began to study the marketing value of the Wechat advertising, discussed the plight of Wechat advertising marketing, and difficulties currently facing. I hope to achieve the comprehensive development of Wechat advertising by proposing practical solutions, and to make predictions future trends for Wechat advertising.

Keywords: Wechat, wechat advertising, marketing methods

目  录

一、前言························································4

二、微信广告概述················································4

（一）微信广告概念和特点········································4

（二）微信广告的发展现状········································6

三、微信广告的营销价值··········································6

（一）降低营销成本··············································6

（二）提升品牌价值··············································7