江苏对外旅游形象传播研究+文献综述
关键字 形象传播 城市形象 旅游形象 南京旅游
毕 业 论 文 外 文 摘 要
Title The research of Jiangsu's tourism image communication
—A case study of Nanjing's tourism image communication
Abstract
In the rapid development of tourism industry today, tourism image communication has become an important force to promote the tourism industry , but now in various tourist cities tourism image communication process, there appeared some problem such as single means of publicity, vague positioning, homogenization,and these problems make the tourism city’s tourism industry encountered bottleneck. The Jiangsu province is China's major tourism province, many of its’ city has a unique tourist attractions. In the process of foreign tourism image communication, there have both successful case and problems. Nanjing as the capital of Jiangsu Province, the large number of tourism resources provide development space for itself, but there’s aiso some problems in Nanjing. In this paper, we take Nanjing as an example to study Nanjing tourism image communication situation, successful experience and shortcomings, hoping to be inspired to provide guidance to the benign development of the whole of Jiangsu province tourism image communication activity.
Keywords Image communication City image Tourism image Nanjing tourism
目 次
1 引言 1
2 相关概念界定 2
2.1 城市形象的概念界定 2
2.2 旅游形象的概念界定 3
2.3 形象传播的概念界定 3
3 旅游与江苏省城市形象传播的关系 4
3.1 旅游是江苏省城市形象传播的重要手段 4
3.2 发展旅游业与城市形象传播之间是相互促进的关系 4
4 实证分析——南京旅游形象传播 5
4.1 信息——旅游资源 6
4.2 传播者——政府、媒体、旅游机构从业人员、市民；受众——旅游者 7
4.3 传播媒介——南京旅游形象传播过程中运用的各类媒介形式 9
4.4 传播效果——南京旅游形象传播过程中的经验与不足 9
5 关于江苏省对外旅游形象传播的思考 12
5.1 对南京旅游形象传播的建议 12
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