网络新闻娱乐化现象研究
Centering on the Phenomenon of Recreational Trend in Network News
Abstract: With the development of the network media, the news entertainment trend rapidly spreads to the network media, this phenomenon has seriously hindered the healthy and orderly development of Internet news. The essay begins with the defination of recreational trend in network news, and its performance is analyzed, such as network news headline entertainment, content and entertainment, interactive entertainment, then analyze the reasons for generating network news entertainment phenomenon, and based on the analysis of the phenomenon of damage such as leading to “vulgar” network news , damaging the credibility of online media, and it is not conducive to the formation of adolescent correct outlooks etc.. Finally it emphasizes on impact response network news entertainment over strategy, such as improving the relevant laws and regulations, strengthening the network media gatekeeper, enhancing network media social responsibility. With a view of our research network news entertainment phenomenon bring some thinking , but also network news in real rigorous.
Key Words: network news；recreational trend； network media
目 录
摘 要 1
Abstract 1
一、 网络新闻娱乐化综述 2
（一）网络新闻娱乐化的概念 2
（二）网络新闻娱乐化的表现 2
二、网络新闻娱乐化的原因分析 4
（一）相关法律法规不健全 4
（二）网络媒体的趋利性 5
(三) 网络媒体迎合受众的娱乐心理 5
三、网络新闻娱乐化产生的危害 6
（一）极易导致网络新闻的“三俗” 6
（二）损害网络媒体的公信力 7
（三）不利于青少年形成正确的“三观” 8
四、规避网络新闻娱乐化现象的策略 9
（一）有关部门加强对网络媒体的监管 9
（二）增强网络媒体的社会责任感 10
（三）加强网络媒体的把关能力 10
参考文献 12
网络新闻娱乐化现象探析当下，网络新闻正在抢夺电视新闻、报纸新闻、广播新闻的受众，成为人们获取信息的主要来源。网络媒体具有更新及时、信息海量、传播迅速的特征，为人们获取信息提供了便利的条件，然而网络新闻在传播的过程中也出现了一些问题，如娱乐化趋势愈演愈烈。本文从对网络新闻娱乐化概念的界定出发，通过分析其具体表现探究网络新闻娱乐化现象出现的原因，及其产生的危害，试图着重给出规避其负面影响的策略，以期对我国的网络新闻娱乐化研究带来思考和借鉴。
上一篇：浅析新闻报道中的“断头新闻”现象