Neologisms Dictionary of Contemporary Chinese, compiled by some editors-in-chief such as Qu Wei, says that fast food culture is a culture rooted in the USA which is suitable for the rhythm of modern society。 It has a lot of characteristics such as rapid, simple, convenient, practical, intuitive and easy to be accepted by people。 However, fast food culture lacks taste, personality and spirit details( Qu 477 )。 For example, Xinhua Digest (3),1994: The characteristic of Chinese culture in 1993 is that there sprang up a large number of publications with fast food culture, with a beautiful binding and ingenious topic to attract readers。 They are accomplished rapidly and sell well。

     Zhu Qing said: This kind of category of mass culture which is fast-growing and fast-eating has the following features: convenience of achieving some information, a bit of spirit of nutrition, superficial aesthetic feelings and easy to publish( Zhu 23 )。

     According to the interpretation of the above dictionaries and relevant treatises, combined with my own thinking, the author thinks, the concept of fast food culture turns up on the basis of the concept of fast food by means of analogy。 Fast food culture is a mass culture of fast food。 It is a product of the quickly development of economy。 It is a popular culture which pursues quick accomplishment, simple, common and short-term popularity。 As a consequence, profound accumulation and intrinsic value of luxury are neglected。 Mass media of communication is a carrier of fast food culture, which has both entertainment and cultural function of mass culture, but also has the characteristics such as popular, convenient, simple and entertaining。 So it is easier to cater to the tastes of the general public and business。 According to the above definition and characteristics, some fast food type books, business content and cultural programs which are fast-making, simple content and superficial culture and ideological connotation should be representative of the fast food culture。 In modern city, network develops rapidly and becomes the platform for the production and spread of culture and art。 Some culture and art forms with the carrier of network such as network literature and network audio-visual works are widely recognized as network fast food for their strong nature of fast food。

3。 The formation cause and the development of fast food culture论文网

     Fast food culture appeared quickly and has a huge impact on social life。 It belongs to the realm of the superstructure。 It is a form of social ideology。 How does this kind of culture form and spread widely? The author is about to analyze it from three aspects: economy, media and audiences。

3。1 Historical reason

     America, as we know, is composed of many ethnic groups。 During the past hundreds of years, more than 50 million immigrants had rushed into America from all over the world。 They brought different languages, culture customs and immigrants。 So its history should be dated from its immigrant history as well as its persified ethnical groups and cultures。 Moreover, the forming of nationality just can be formed with the development of the United States。

     So as the same as this nation, its food is also persified。 We can’t list one or two kinds of typical food in America。 Conversely, we can find that nearly all the Americans like one type of food——the fast food。 Maybe that is just the national food。

3。2 Economic reason

     The popularity of fast food in China is the product of reform and opening up。 The product of fast food culture is also closely associated with rapid development of economy after reform and opening up。 The rapid development of economy makes people aware of their own poor knowledge, like a very hungry trapped beast needs a way to fill the belly eagerly。 To comply with this demand, mass culture had to work in pipeline。 Many authors serve as the line workers。 They are eager to produce works which are machine-made and with on connotation。 The rapid development of economy has created a large number of talents。 With the over quick pace of life and increasing competition pressure, people need to vent the anguish and the pressure of daily life in a simple and stimulate way。 It is fast food culture that can satisfy the consumer’s psychology。