People enjoy the product。 First of all, they are the main body of the society, and the inpidual of cultural consumers。 So the daily life experience, social relations, status, cultural quality, value orientation and other factors determined the public appreciation of cultural products and selection criteria, which showed a positive effect。 In the 1980s, with the rapid development of the economy, people's daily life pressure increased, then civilians’ awareness of fast food culture naturally came into being。 The cultural needs of the audience and the cultural consumption interests provide a market space for the mass production of fast food culture。

4。 Characteristics of fast food culture

     Fast food culture is often showed as various forms such as network culture, the grassroots culture and the industry culture。 The cultural phenomenon in contemporary college students’ spare life are derived from a variety of forms of fast food culture which cross and overlap。 Fast food culture has broken the single mode——”hero narrative” or “brilliant narrative” in the past, and built the “ordinary narrative” mode。 This has emphasized the culture meaning of ordinary things and common heart。 Fast food culture has become a fact that we can’t avoid。 A large number of simple and practical culture products have filled our living space by a variety of commercial packaging。 Culture of fast food certainly has its unique characteristics。