The sustainable development of the world economy has brought the era of mass consumption, which has caused cultural industry born at the right moment under the stimulation of the market。 First: the production of cultural products is regarded as a commodity production。 Nowadays, in the industrial society, to produce culture consumer goods which is in accordance with the needs of the market quickly and effectively, literary production is pided into several links from selecting topic to publishing and it is a type of industrial assembly line。 In this process, the author became the worker who produced culture fast food。 The readers became the consumers of the line terminal。 And the work is the product of the conspiring to publishers, authors and market。 The highly profitable return attracted a large number of authors into commercial writing。 The economic factors played a more and more important role in literary production which influenced the author’s material, structure and language directly。 Second: as the British scholar Mike·Featherstone said: “in the influence of consumer culture, as well as in the unique consume places, which produces a wide range of physical stimulation and aesthetic pleasure directly, the emotional happiness, dreams and desires are popular。” ( Featherstone 67 )Third: the improvement of social economy and the increased income formed a huge public power——middle class。 The economic status of public and the contrast between the cultural levels determined the culture mainstream in today’s society can only be a kind of industry culture。

3。3 Social Reasons

3。3。1 The aspect of media

     With the rapid development of science and technology, the technology of mass media has made a tremendous progress。 Present time which fast food culture has a good environment played an important role in promoting the spread of fast food culture。 Nowadays, news can be a household name just by a “transfer” in Weibo rather than cry out by newsboy。 People can know the events all of the world without leaving home。 Some services, such as online shopping, also provide a lot of convenience in daily life。 However, the information explosion is a double-edged sword。 It also brings a lot of information rubbish。 And it makes people satisfied with a smattering of knowledge。 So people only enjoy the short pleasure and interests。     The rise of the mass media breaks through the limitation of space and time and changes the expression of human cultural。 It provides the necessary technology and means for the development of culture。 The use of modern science and technology means makes the spread of fast food culture has more advantages than the previous one。 Print media breaks the cultural monopoly of the few people, and promote the spread of new ideas and lifestyles。The electronic media breaks through the limitation of time and space, and expands the speed and scope of cultural products。 Because of the appearance of the Internet, the spread of mass culture has a more convenient, extensive and efficient features。

3。3。2 The aspect of customers文献综述

     During the period of the rise of fast food culture, the indelible hero is its consumers。 Fast food culture turns up under the background that the economy develops rapidly and the pace of life speeds up。 “Fast” is the theme of this society and it is also the most essential characteristic of the fast food culture。 As a result, the production of fast food culture conforms to the consumers’ demand for speed and efficiency。 In the society that “Time is Money”, people aim to obtain the biggest benefit with the minimum time and effort。 The transience of fast food culture meets the requirements of people for efficiency。 The entertainment of fast food culture offers a way for people to vent their emotion who are under the great pressure。 All of these are powerful catalyst for its rising。