摘要服务经济时代，服务设计对于企业来说是一种重要的竞争方式，而互联网则是服务设计的重要载体。随着信息技术的迅速发展，越来越多企业通过互联网这一途径来提升自己的服务和竞争力。在这一形势下，一些传统红木家具企业没有跟上时代的脚步，与互联网相脱离，因而受到了很大的冲击，在企业的发展方面遇到了很大的困境。如何设计出适应环境、行之有效的商业模式，如何设计出满足顾客需求的系统性服务方案，实现商业模式创新，是红木家具企业所面临和急需解决的问题。83814

互联网思维是商业模式创新的一种思维方式，“互联网+”模式为传统企业的模式创新和价值的创造带来了一种新的方法。文中对传统红木家具企业进行了调研，针对存在的问题，将利用互联网思维，通过互联网+红木家具，使得红木家具企业互联网化。因此，本文主要是通过对服务设计以及互联网思维的深入分析，结合红木家具企业的现状，为其提供一套红木家具的服务系统设计，主要是从企业官网、微信平台以及红木家具体验馆三个方面进行设计，让顾客不仅可以在网上买到货真价实的红木家具，还可以在网上选择想要定制的产品，线上与线下紧密结合，为顾客提供更加方便、个性化、愉悦的体验。

毕业论文关键词：服务设计；红木家具；互联网思维；商业模式

Abstract In the era of service economy, service design is one of the important way of the enterprise competition,and the Internet is an important carrier of service design。 In this situation, some of the traditional mahogany furniture enterprises have not followed the step of society development, and separate from the Internet,which has a great impact on their business model, resulting in the development of enterprises have encountered difficulties。 How to design effective business model to adapt to the environment,and how to design system service program to meet customer demand and achieve a successful transition?These problems are what mahogany furniture enterprises are facing and need to solve。 

The Internet thinking is a way of thinking of business model innovation。"The Internet" mode to create a model of innovation and value of traditional the enterprise has brought a new method。 Therefore, through the use of the Internet thinking and the Internet+mahogany furniture,the mahogany furniture enterprises integrate with internet。Based on the service design and understand the thinking of the Internet, this paper provides a design scheme for the service of traditional mahogany furniture enterprises, mainly for enterprise website, WeChat platform and specific experience museum design rosewood home,so that customers can not only buy genuine goods at a fair price of mahogany furniture on the Internet, it is more important to choose on the net to customized products, and it combines offline and online so as to provide more convenient, personalized and pleasant service for the customer。 

Keywords:Service design,Mahogany furniture,Internet thinking;Business model

目录

第一章 绪论 3

第二章 服务设计 3

2。1 服务设计概述 3

2。2 服务设计的思想与方法 4

2。3 服务设计流程 6

    2。3。1需求分析 6

  2。3。2用户研究 7

  2。3。3 服务定位 7

2。4 服务设计接触点 8

第三章 红木家具企业现状分析