旅游地产运营模式研究+文献综述
本文首先对旅游地产的概念，特点等理论依据进行了介绍，然后简要阐述了近年来旅游地产的运营现状，从而可以看出我国旅游地产的发展趋势。进而运用理论和实证分析相结合的方法，对旅游地产四种运营模式的运营模式内涵、适用产品类型进行了介绍。同时引入了四种模式的典型案例做更深入的研究，着重分析其模式构成，进一步了解旅游地产的运营模式特点。最后，根据以上的分析对我国旅游地产运营模式提出了建议。21074
毕业论文关键词： 旅游地产；运营模式；利益相关者理论
The Research on Tourism Real Estate Operating Modes
Abstract：Tourism real estate is combination of tourism and real estate， and gradually becoming an important new source of economic growth. Both tourism and real estate are high additional value and high relevancy industry. Tourism real estate is growing very fast in China today， and its proportion in the national economy has gone up continuously. The healthy development of real estate for tourism to the system by the economies of scale economic development mode change， plays an active role in promoting tourism and real estate industry further integration of two big industries， the further interaction development also have an important meaning.
Firstly introducing the theoretical basis of the tourist real estate， include the concept and character， so we can see that the development trend of it. Then adopt demonstration analysis and theoretical analysis to look at and appraise union method， I summarized four operating modes currently. Then analysising the core concept and profit formula of the mode. Finally putting forward some proposal of the tourism real estate based on the above research.
Key Words：Tourism Real Estate；Strategic Management；Stakeholder Theory
目录
1 绪论 1
1.1 研究背景及意义 1
1.2 研究内容和方法 2
1.2.1 研究内容 2
1.2.2 研究方法 3
1.2.3 研究思路 3
2 旅游地产的相关理论 4
2.1 旅游地产基本概念 4
2.1.1 旅游地产的概念 4
2.1.2 旅游地产的特征 4
2.1.3 旅游地产的分类 6
2.2 相关理论基础 6
2.2.1 产权理论 6
2.2.2 利益相关者理论 7
2.2.3 生命周期理论 7
3 旅游地产运营现状分析 9
3.1 旅游地产运营环境分析 9
3.1.1 外部环境分析 9
3.1.2 内部环境分析 10
3.2 旅游地产的运营问题分析 11
3.2.1 旅游地产经营问题 11
3.2.2 旅游地产管理问题 12
3.3 旅游地产运营风险分析 12
3.3.1 法律政策风险 12
3.3.2 生态破坏风险 13
3.3.3 管理保护风险 13
3.3.4 商业营销风险 13
4 旅游地产运营模式及案例分析 14
4.1 旅游地产运营模式的构建 14
4.1.1 经营模式 14
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