摘要:在互联网时代的引领下，传统装修行业的发展受到了信息传递不对称的影响，再加上难以对其进行有效的监管与评估。种种这些因素都促使着装修业的发展与变革。在对行业内现有家装网站分析后可以大致分为垂直型、水平型、综合型三大运作模式，通过模式之间优劣势比对可以推导出一个较为完善、整合国内外资源的互联网家装平台运作思路。再结合国内消费者对于装修行业消费习惯及需求的调研结果，可以从消费者、供应商、平台三方面思考整个互联网家装平台操作的可行性及各时期运作模式。结合其他行业互联网发展的经验，对该平台运作的优劣势、产生的问题及相应措施进行讨论，以推导出互联网家装平台在装修业贸易领域发展的前景。71022

毕业论文关键字: 装修业；互联网家装；贸易渠道

Analysis on the New Channel of International Trade in Decoration Industry - Internet Decoration Platform

Abstract:Under the guidance of the Internet era, the development of the traditional decoration industry has been affected by the asymmetric information transmission, Moreover, it is difficult to supervise and evaluate it effectively. All of these factors have prompted the development of decoration industry.In the analysis of the existing home website can be pided into vertical type, horizontal type, integrated type three operation mode. Through the comparison between advantages and disadvantages of model can be derived for a perfect Internet decoration website operation ideas. Combined with the research results for decoration industry consumption habits, we can consider the feasibility of the operation from three aspects: consumers, suppliers and enterprises, the operation mode of each period can be deduced, too. Combined with the experience of Internet development in other industries, discuss the advantages and disadvantages, the problems and the corresponding measures. In order to derive the prospects for the development of Internet decoration website in the field of decoration trade.

Key words: Decoration industry; Internet decoration website; Trade channel

目    录

一、绪论 1

二、国内外装修业发展现状 2

（一） 国内装修业现状 2

（二） 国外装修业现状 3

三、现有装修市场互联网运作模式分析 5

（一） 互联网家装运作模式及其优势 5

1. 垂直型 5

2. 水平型 5

3. 综合型 6

（二） 互联网家装遇到的问题及原因探析 6

1. 垂直型互联网家装平台 6

2. 水平型互联网家装平台 6

3. 综合型互联网家装平台 7

四、消费者消费习惯及需求调研分析 8

（一） 针对调研结果进行数据分析 8

1. 调研群体分析 8

2. 几个重要数据分析 8

（二） 消费者行为的决定性因素分析