The Problems and Solving Approaches about Agriculture-related programs on Municipal TV Station
— —Taking Zhoukou TV station’s Rural Service for Example
Abstract: The municipal agriculture-related TV programs play a pivotal role in promoting the advanced agriculture technology, publicizing government’s policies, advancing rural economy exchanges, enhancing famers’ political knowledge and improving the economic exchanges between cities and villages. The thesis begins with the agriculture-related TV programs’ current situations. I will take Zhoukou TV station’s rural service program as an example to analysis following four problems: The TV programs lack the clear location; the concert is off Three Dimensional Rural Issues; the emcee doesn’t act in concert with the program’s content; operating model is not correct. And then, I will offer the according methods to solve above problems so as to improve similar programs’ fine development: definitely positioning the according audience, making sure the program ides of serving for Three Dimensional Rural Issues, enhancing professional groups, and taking Company & Column operating model.
Key Words: municipal TV station; agriculture-related; Rural Service; problems; solving approaches
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