我国政府网络公关的现状及对策探讨
毕业论文关键字：政府网络公关 政府形象 舆情 危机公关
The Present Situation and Countermeasures of the Chinese Government Network Public Relations
Abstract: With the rapid development of Internet technology, a new kind of government public relations – the government network public relations accordingly produced. Governmental network of public relations as a new development under the information age government relations, has its advantages and disadvantages. So to explore the formalism of the existence of government network public relations, lack of public awareness of government networks, low public participation, the lack of early warning mechanism in advance, matter slow reaction speed, afterwards problems such as lack of specific coping mechanisms, analyze their economic, political, environmental and psychological aspects of reason and find the corresponding improvement measures, such as set up government network public relations concept, improve the government public relations ability, encourage public participation, strengthening the government network public relations work assessment, build the network public opinion coping mechanism, perfect network security legislation, etc., extremely has the practical significance.
Keywords: The Government Network of Public Relations , Government Image, Public Opinion, Crisis Public Relations
目 录
一、政府网络公关的内涵及其主要形式 1
（一）政府网络公关的内涵 1
（二）政府网络公关的主要形式 1
二、政府开展网络公关的必要性 2
（一）网络公关较传统公关更具优越性 2
（二）有助于政府塑造自身良好形象 3
（三）有利于政府与公众进行双向沟通 3
（四）有利于提升政府处理危机事件的实效性 3
三、 我国政府网络公关存在的主要问题 4
（一）存在形式主义 4
（二）政府网络公关意识缺乏 4
（三）公众参与度低 5
（四）事前缺乏预警机制 5
（五）事中反应速度慢 5
（优尔）事后缺少针对性应对机制 6
四、 政府网络公关存在问题的原因分析 6
（一）经济条件的限制 6
（二）政治体制的问题 6
（三）网络环境的影响 7
（四）遮丑心理的影响 7
五、我国政府网络公关的完善途径 7
（一）树立政府网络公关理念 7
（二）提升政府网络公关能力 8
（三）鼓励公众参与 8
（四）强化对政府网络公关工作的评估 8
（五）构建网络舆情应对机制 9
（优尔）完善网络安全立法 10
结 语 10
参考文献 11
致 谢 12
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