A Brief Analysis of Image-building of Local Governments in the Network Environment
Abstract:With the rapid development of network, the public are increasingly concerned about the local government image. At present the image and credibility of local government substantially reduced, and the negative news emerge in endlessly. It resulted from the awareness of citizens' rights, and the government's monopoly on information and not paying attention and responding to the negative reports, and the disability of the official network. This paper put forward its views on how to establish a good image of the local government. It helps to radically enhance the credibility of the government that establishing guidance and information feedback system, improving the press spokesman system, promoting democracy and the rule of law, making much better communication and transparency between the government and the public, broadening the scope of information disclosure, and establishing a service-oriented government image.
Key Words: government's image; network environment; rights awareness; information disclosure
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