摘 要:2005年10月,齐鲁电视台播出方言类电视民生新闻节目《拉呱》,一经播出便得到广大观众的喜爱与追捧,成为民生新闻节目中的典型代表。《拉呱》凭借其独特的节目形态,多样的表现方式,本土化的定位特色以及融入戏曲等传统文化在播出的过程中取得了高收视率。然而在高收视率的驱使下,一的迎合百姓喜好和收视需求,《拉呱》节目也逐渐陷入同质化与低俗化的误区,暴露出种种缺点与不足。针对《拉呱》节目在发展过程中的不足之处,本文从民生新闻的理念、主持人、新闻评述等方面总结出了《拉呱》节目的发展策略。6904
关键词:民生新闻;《拉呱》;小么哥
Qilu TV Chat Program to Explore
Abstract: In October 2005, qilu TV dialect TV livelihood news "chat", once the air gets general audience's affection and popular, become a typical representative in the people's livelihood news programs. "chat" with its unique program forms, a variety of ways, the localization of the localization characteristic and into the drama of traditional culture in the process of broadcast has achieved high ratings. However in high ratings driven blindly cater to the preferences and viewing the people demand, "chat" program also gradually into a homogenized and vulgarization of myth, exposed the flaws and deficiencies. Against the "chat" show deficiency in the development process, this article from the concept of people's livelihood news, host, news review summarizes the "chat" program development strategy.
Key Words: the people's livelihood news; chat; brother me目 录