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Abstract Globalization has greatly promoted business communication and trade exchange among different countries. However, business people from different countries with different cultural backgrounds or different values are often confronting with all kinds of problems, conflicts and even disputes in the business practice. Successful business communication greatly relies on a comprehensive understanding of business etiquette and effective application of communicative strategies. 32539
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Business etiquette involves a series of principles of conduct and guidelines which is shaped in the long-term business activities that aims at showing respect and friendship to other people, interacting with them in a civilized manner. It acts as a lubricant to reduce pergence, avoid conflict, enhance good impression and promote business communication. Business etiquette is playing an increasingly essential role in forming a good professional enterprise image and building favorable economic relationships, many corporations regard it as an important means to enhance its enterprise core competitiveness.
From a cross-cultural communication perspective, by using the contrastive study method, this paper focuses on the differences in business etiquette between China and America in terms of business dressing etiquette, business greeting etiquette, business banquet etiquette, business negotiation etiquette and business gifting etiquette; meanwhile, the rooted causes resulting in the differences are explored from the following three aspects: views of value, concept of time and thinking mode. At present, the economic connectedness between the China and America has become increasingly interdependent. Knowing the differences of the business etiquette between the two countries may enable us to avoid some troubles and misunderstanding in various commercial activities. Under the multicultural backgrounds, some good manners and guidelines of the two countries are worthy of us to learn from each other, not only the business people should know about business etiquette, but the modern college students should take initiative to learn business etiquette in the hope that cultivating their good personal professional quality, making a solid foundation for job hunting and career development, getting ready for a smooth cross-cultural communication in future business practices.
Key Words: Business Etiquette Sino-American Business Difference
摘 要全球化促进了不同地方和国家间的商务交流和贸易往来。然而，不同国家的商务人士因其文化背景和价值观等不同，在商务交流中难免会出现各种各样的问题、分歧，甚至是冲突。成功的商务交流依赖于准确把握商务礼仪和运用有效的交际策略。
商务礼仪是人们在商务活动中长期形成的表示尊重、友好，展现文明礼貌的一系列行为规范和惯例，也是减少摩擦、避免冲突、增进好感、促进商务交流的“润滑剂”。在塑造企业的良好的专业形象和建设有利的商务联系方面，商务礼仪起着至关重要的作用，很多企业把它确定为提升自身核心竞争力的重要手段。
本文以跨文化交流为视角，运用对比分析的方法，首先从商务着装礼仪、商务会面礼仪、商务宴请礼仪、商务谈判礼仪、商务馈赠礼仪五个主要方面探讨中美之间在各种礼仪方面的差异；其次从价值观、时间观和思文模式三个方面分析了产生这些差异的原因。如今，中美之间的经济关系呈现出相互依存状态，了解双方商务礼仪的差异，可以避免麻烦，减少商务交往中的误解。在多元文化背景下，中美各自在某些礼仪方面的良好做法值得彼此相互学习，不仅商务人士需要了解商务礼仪，当代大学生也要主动学习商务礼仪，以期培养自身良好的职业素养，为求职与就业奠定基础，为实现畅通的跨文化交流做好准备。