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The use of etiquette, in addition to can make people feel confident in business activities, its greatest advantage lies in helping people to regulate communication and express their respect, friendship and goodwill, and enhance mutual understanding and trust between each other, which can further improve cooperation and trade.
3.4 To set up the image
Business etiquette of business people help set the social image of the enterprise and create a good image can promote the success of the business. In business negotiations, business personnel business etiquette tend to give both sides left the initial impression, business personnel manners, habits and etiquette can not only reflect the overall quality of the individual, but also reflect the spirit of enterprise culture, look from the side.
Firstly, business etiquette of business personnel leaves a first impression to each other. The first impression plays an important role in people's business communications; it affects the following communication and trade. A good impression leads to continual communication, whereas bad impression may interrupt communication. The first impression is good or bad is also a direct impact on the evaluation of quality and characteristics between the sides of the business negotiation. Only do business people recognize this point, can they make better use of business etiquette and contribute to the success of business .
Secondly, business people's speech and deportment, behavior habits and etiquette can not only reflect the overall quality of the individual, but also reflect the spirit of enterprise culture indirectly . A personal with etiquette will establish a good personal image in front of people. A member of an organization's with etiquette will set up a good organization image for his or her own and win public praise. In addition to product competition, modern market competition was embodied in the image competition. With a good reputation and image, the company or enterprise tends to obtain the trust and support from all aspects of the society, which can be in an invincible position in the fierce competition. Therefore, business personnel should constantly pay attention to etiquette to establish a good social image for the enterprise, to enhance the enterprise’s credibility and influence of society, in order to help enterprises to improve the market competitiveness and gain more development opportunities. Good business etiquette is not only a reflection of good quality from the individual and organization, but also can consolidate the good image.
Thirdly, business etiquette is an important tool for shaping and image, which helps to improve the economic benefits of enterprises. Business personnel is the representative of the enterprise, they represent the image of the enterprise. To the enterprise, business etiquette is not only the overall embodiment of enterprise value concept, moral concept and the overall quality of staff, but also is an important sign of enterprise civilization. Business etiquette can strengthen enterprise’s moral requirements, and establish a good business image .
Etiquette is an important content of the enterprise culture and spirit, and is also an important tool for shaping the image of enterprises. The corporate culture will eventually convey cultural information through the enterprise staff's speech and deportment, which reflects the overall quality of the enterprise and image. Honesty, generosity, humility, understanding, respect and so on are business etiquette content. The international enterprises have high standards for the requirements of etiquette and treat all etiquette as an important part of corporate culture. To study and application of modern international business etiquette, to establish a good image in the business, to better establish public relations in a complex environment, have already become a basic requirement to improve organization own competitiveness and achieve better inter organizational cooperation. Moreover, all the above are important means to establish good cooperation relationship with mutual respect, trust, tolerance, friendship. Therefore, in terms of organization, both leaders and employees, all should have the sense of image. The good image can bring huge economic benefits to the organization. Any individuals within organizations should pay attention to the study of business etiquette, and grasp business etiquette knowledge consciously, in order to service the organization to create a good image.