江阴市长江御园二期营销策划方案
摘 要：近年来，中国的房地产业的发展越来越迅速，为了在激烈的竞争市场中占有一席之地，各房地产开发商不断把营销策划置于企业经营和运作中最重要的部分，各种营销理念和营销手法层出不穷。房地产开发经营行业本身具有高投入、高回报、高风险的三高特点，房地产开发商想要在市场中追求长久平稳地发展，就必须进行科学的改进，不能只盲目追求暴利收入。在这样的市场环境下，本设计所涉及的长江御园项目不断改进了市场营销的策略与方法，在前期，先对长江御园二期的进行分析与调查，撰写了这份方案，其中包括房地产发展状况、房地产市场环境、项目介绍、竞争项目分析、营销策划方案等为了能使自己的房地产企业能有一席之地，获取利润使企业在房地产行业中有进一步的发展。91598
毕业论文关键词:中国房地产，江阴市，营销策划，长江御园
Abstract: In recent years, the rapid development of China's real estate industry, the real estate industry increasingly fierce competition, the proportion of real estate projects in the national economy is also growing。 In order to occupy a place in the fierce market competition, the real estate developers continue to put marketing planning in the most important part of enterprise management and operation。 Development and management of real estate industry itself has a high input, high return, high risk high, real estate developers want to pursue long-term stable development in the market, must carry out scientific improvement, not only the blind pursuit of profit income。 In this market environment, the design of the continuous improvement of the Yangtze River Garden project strategies and methods of marketing in the early stage of the Yangtze River where two period analysis and investigation, wrote the program, including the real estate development, real estate market environment, project introduction, project analysis, competition the marketing plan in order to make the real estate enterprise can have a space for one person, and gains the profit to enable the enterprise to have the further development。来自优I尔Y论S文C网WWw.YoueRw.com 加QQ7520~18766
Keywords: Chinese real estate, Jiangyin City, marketing planning, the Yangtze River。
目 录
1 设计选题说明 4
1。1 选题原因说明 4
1。2 数据资料的获得 4
1。3 设计的难度 4
1。4 设计实现的可能性 4
2 设计依据 4
2。1 理论与方法 4
2。2 参考文献的选用 5
3 设计的技术路线 5
4 设计成果分析 6
4。1 设计结论分析 6
4。2 设计可行性分析 6
5 设计的价值 6
5。1 对专业学习的作用 6
5。2 对社会工作的作用 6
结论 8
参考文献 9
致谢 10
1 设计选题说明
1。1 选题原因说明论文网
江阴市长江御园二期是长江房地产开发公司开发的商品房，作为江阴市居民有一定的了解。由于江阴城西块近几年发展迅速，竞争压力大，要在众多的竞争者中脱颖而出，需要结合项目本身设计一个合理的营销策划方案。