摘要：随着利率市场化和互联网金融的冲击，商业银行之间的竞争日趋激烈。商业银行为了在严峻的竞争环境中获得更好的发展，需要在发展过程中不断地完善管理机制。财务指标一直以来都是我国的商业银行绩效评价的主要评价标准，既简单又方便，但它忽略了非财务因素对银行发展的影响。平衡计分卡作为一种比较科学的绩效管理方法，与传统的绩效考核方法相比，存在许多方面的优势，所以在近几年被各大商业银行和企业所引进运用。本文将以平衡计分卡在盐城分行的运用为例，综合分析其考核现状以及存在的问题，并在此基础上提出针对性的解决建议。本文的论证不仅仅是要解决盐城分行在构建和使用平衡计分卡过程中所出现的问题，也为国内商业银行和企业提供一个参考案例，为平衡计分卡在我国更好的使用做出相应的贡献。91324

毕业论文关键词：商业银行，绩效评价，平衡计分卡

Abstract: With the marketization of interest rates and the impact of Internet finance, the interbank competition among commercial banks is becoming more and more intense。 Commercial banks in order to gain a better development in a severe competitive environment, in the development process continue to improve the management mechanism。 China's commercial banks performance evaluation system are based on financial indicators as the main evaluation criteria, this method is simple, but ignored the non-financial factors on the impact of bank development。 Balanced Scorecard as a new performance management tool, compared with the traditional performance appraisal methods, there are many aspects of the advantages, so in recent years by the major commercial banks and enterprises to introduce the use of。 In this paper, the application of Balanced Scorecard in YanCheng Branch is taken as an example, and the present situation and existing problems are analyzed synthetically。 On this basis, the author puts forward some suggestions。 This article is not only to solve the Yancheng branch in the process of building and using the Balanced Scorecard problems, but also for domestic commercial banks and enterprises to provide a reference case for the balanced scorecard in China to make better use The corresponding contribution。

Keywords:  Commercial bank， Performance evaluation， Balance score  card

目录

1．导论 1

1。1选题背景 1

1。2选题意义 1

1。3文献综述 2

2平衡计分卡与绩效评价的理论基础 2

2。1平衡计分卡 2

2。2绩效评价 4

3平衡计分卡在盐城分行绩效评价中的运用 5

3。1江苏银行盐城分行的情况概述 5

3。2盐城分行平衡计分卡构建情况 6

3。2平衡计分卡在盐城分行绩效评价中的运用的现状分析 8

3。3平衡计分卡在盐城分行绩效评价中的运用存在的问题分析 8

4商业银行平衡计分卡在绩效评价中的改进策略 9

4。1建立以价值为导向的平衡计分卡 9

4。2加强总体考核和条线考核 9

4。3加强人才队伍和信息系统建设 10

结 论 11