摘要:移动互联网的快速发展，使得手机功能越来越拓展，手机变得越来越智能，人们使用手机的次数也越来越多，人们花费在手机上的时间和精力也越来越多。4G时代的到来，体育类互联网市场也开始逐渐发展，这类App在“全民健身”的背景下，由刚开始的体育直播发展成现在的健身类App，用户的需求决定产品，健身类App逐渐成为主流，它使得人们健身打破的场地及时间的限制，受到大众的追捧。91726

本文针对健身类APP发展的现状和面对的问题，运用文献资料法、个案研究法、实地调查法，访谈法对于健身类APP的发展情况进行研究。对健身App出现用户使用体验差的一些问题，我们需要加强这个市场的管理与创新，这样这个行业才能越走越远。本文对健身类APP 的行业隐患和未来发展也加以探讨，尝试总结通过行业内的普遍经验以及个人实践观察对其提出建议，以期为运动健身行业在移动互联网传播时代下的生存与发展提供参考。

毕业论文关键字：发展现状，互联网，健身类App

Abstract: The rapid development of mobile Internet, the mobile phone function more and more development, mobile phone becomes more and more intelligent, the number of people using mobile phone is also more and more, people spend on mobile phone on time and energy more and more。 The arrival of the 4G era, the Internet sports market also began to develop gradually, this kind of App in the "national fitness" background, from the beginning of the development   of a live sports fitness class App now, the user needs to determine the product, fitness class App has gradually become the mainstream, which makes people healthy body to break the space and time limit, sought after by the general public。

In this paper, the status quo and the development of fitness class APP problems, the use of literature, case studies, field surveys, interviews for the development of fitness class APP。 On the fitness of App users experience the emergence of some problems, we need to strengthen the management and innovation of the market, so that the industry can go further and further。 The fitness class APP industry problems and future development are also discussed, try to summarize through common experience in the industry and the practice of personal observation of its recommendations,  in  order  to  provide  reference  for  the  survival  and  development  of sports

fitness industry in the mobile Internet era of communication。

key words:Development status,internet,fitness

目 录

1前言 5

2研究对象及研究方法 5

2。1研究对象 5

2。2研究方法 5

2。2。1文献资料法 5

2。2。2个案研究法 5

2。2。3观察法 5

2。2。4访谈调查法 6

3结果与分析 6

3。1国内健身App的基本情况概述 6

3。2健身App的类型 6

3。3健身类App发展的问题与不足来自优I尔Y论S文C网WWw.YoueRw.com 加QQ7520~18766 ——以“keep”为例 8

3。3。1 “keep”健身App基本情况 8

3。3。2