Abstract With the acceleration of economic globalization, in modern society, the cross-company, cross-national, cross-cultural business activities have become increasingly frequent, intercultural exchanges between people of different cultural backgrounds with each day passing。 The linguistic and cultural differences caused more obstacles。 Understanding and mastering the knowledge and skills of cross-cultural communication under the multicultural background can reduce or eliminate the misunderstanding frictions and conflicts caused by cultural differences。 This action also has great practical significance to effectively be engaged in international business activities and to improve productivity。94768

Keywords: cultural differences; international business; intercultural communication

摘要在现代社会，经济全球化不断加速,跨公司、跨国家、跨文化的商务活动越来越频繁,不同文化背景人们的跨国往来与日俱增，语言和文化的差异造成了更多的障碍，了解和掌握多元文化背景下的跨文化交流的知识和技巧,减少或消除因文化差异而引起的误会、摩擦和冲突,对有效地从事国际商务活动,提高生产力,具有十分重要的现实意义。源C于H优J尔W论R文M网WwW.youeRw.com 原文+QQ752-018766

毕业论文关键词：文化差异；国际商务；跨文化交际

Contents

1。 Introduction 5

2。 Intercultural Communication 5

2。1 Culture and Intercultural communication。 5

2。2 Importance of Intercultural communication 7

2。3 Reasons for Intercultural communication problem 8

3。 The Intercultural Communication in International Business 10

3。1 Attitudes Towards Management 10

3。2 Intercultural communication in business contract 10

3。3 Intercultural communication in business negotiation 11

3。4 Intercultural communication in business etiquette 13

3。4。1 Making an appointment 14

3。4。2 Greeting 15

3。4。3 Giving gifts 15

4。 Conclusion 16

Works Cited 17

1。 Introduction 论文网

In modern society, most countries in the world communicate with each other frequently, and at the same time, the people speaking different languages have different cultural backgrounds, religious faith, ways of living, personal values and so on。 In China, collectivism has a great impact on our lives, and in the United States, the concept of inpidualism is more accepted。 People who speak different languages have different ways of thinking, different ways of looking at the world, different performance on the same thing。 Sometimes they seem to talk about the same topic, but they may not know what they actually mean。 Therefore, in order to achieve unwavering success in international business activities, not only to be familiar with the business rules but also to understand the ideas, cultures, habits and behavior of cooperators’ nations are very important。 

This topic is the analysis of the problems in intercultural communication。 This thesis compares different business etiquette, business negotiations, business cooperation and other aspects in international business activities to make recommendations on improving intercultural communicative competences。